Centro de Medicina Digital P5
I work as social media manager and web designer for a digital health company.
About
The mission has been to recover from low engagment rate in the company’s social media and business in general.
The P5’s request was to make connection with people, so the company’s could be recognisable as trustful, present and close, especially in the local community of Braga, Portugal.
Since then, I focus my work on P5’s social media, where I plan and create commercial, educational and informative content. I also redesigned the entire website, so I could give a new start to the company.
How I usually do it?
These are the topics that I usually covered when I’m planning the communication plan:
1. Analysing the current communication: failures and successes
2. Analyse the target audience and create personas
3. Create the concept of the new communication and find communication opportunities
4. Define all communication strategies
+25%
followers in 5 month (annual goal)
+200%
increase of 👍 and shares
Website Redesign
Here I’ll show you how redesigned the P5’s website.
I selected 3 problems which I show how I could solve them.
Through these strategic design improvements, I aimed to create a more user-friendly and efficient website experience for P5’s audience, ultimately driving increased engagement and conversion rates.”
Problem 1 | Old Website
Too much buttons
8 buttons on the landing page
Solution 2 | New Website
Let's group!
I groupped all of the 8 buttons in 2 major categories on the landing page
Problem 2 | Old Website
Endless scroll
to see the doctors and book an appointment (see the scroll bar on the left)
Solution 2 | New Website
No more scroll!
Select the category you want and you can see the doctor per category
Problem 3 | Old Website
What’s the price?
Prices were not being shown by health category and could be confused
Solution 3 | New Website
Select the category
Now select the health category and you know the price
